Social media enables heritage institutions and practitioners to participate, preserve and interpret heritage content and practice. It can also support your heritage organisation to market itself and raise awareness of its practice to local, national and international audiences. This guide will provide a brief overview of social media platforms, tips for using them effectively to encourage participation and how they can be used to improve marketing and fundraising in your organisation.
62. As a leader what do I need to know about social media?
Effective use of social media can help your organisation reach new audiences. As a leader you need to understand the essentials of how to use the top platforms and create engaging online content for your followers.