Your digital strategy should provide an overarching vision to guide the use of digital in the different areas of business within your organisation. Underneath this, you will need additional strategies relating to digital content and digital marketing. This guide explains their relationship and provides examples from other organisations on how these strategies have attracted wider and more diverse audiences.
61. What is the relationship between a digital strategy, a digital content strategy, and a digital marketing strategy?
How can you ensure that your strategies for digital content and digital marketing feed into your overall vision for digital within your heritage organisation?