57. How do I start planning a digital strategy and where can I go for support?

Find out how to start planning a digital strategy with actionable aims that are right for your organisation. You will start by learning how to use situational analysis frameworks such as SWOT and PESTLE to identify your organisation’s needs. You will also look at industry case studies and external support to help you start your digital journey.

A young couple study an information display inside a castle

Image courtesy of Ioan Said Photography © Photo Ioan Said

Interior of York Minster illuminated for the exhibitions and performances that are part of Minster Nights

Using a situational analysis to create your digital strategy

Start planning your digital strategy by learning how to conduct a situational analysis and exploring the SWOT and PESTLE frameworks. This resource highlights the benefits of taking a structured approach and helps you identify suitable resources to assess your organisation’s digital readiness.

Levels

1. Beginners
You're starting from scratch, or you need a digital skills and knowledge refresh. You're time poor and need a quick fix.

Level 2 2. Development
You've mastered the basics and now you want to fine tune your digital skills and knowledge. You're looking for new ideas and inspiration to achieve what you want to achieve.

Level 3 3. Advanced
You know what you're doing digitally but you want to do it better. You're keen to test and experiment and take your heritage organisation to the next level.

Digital Heritage Hub is managed by Arts Marketing Association (AMA) in partnership with The Heritage Digital Consortium and The University of Leeds. It has received Department for Digital, Culture, Media and Sport (DCMS) and National Lottery funding, distributed by The Heritage Fund as part of their Digital Skills for Heritage initiative. Digital Heritage Hub is free and answers small to medium sized heritage organisations most pressing and frequently asked digital questions.