65. How do I ensure staff and volunteers use social media safely and appropriately?

Implementing a social media policy for your organisation can help mitigate the significant risks posed by misuse. A sound policy will allow you to realise the positive effects of engaging with your audience online.

A man with his back to the camera stands with his hands in his pockets admiring a piece of artwork

Image courtesy of The National Museum of Art ©

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Ensuring safe and appropriate use of social media

Improper use of social media presents a risk to your organisation’s reputation. This resource shows you how to write a policy for staff and volunteers to maintain integrity and effectively build your online profile.

Levels

1. Beginners
You're starting from scratch, or you need a digital skills and knowledge refresh. You're time poor and need a quick fix.

Level 2 2. Development
You've mastered the basics and now you want to fine tune your digital skills and knowledge. You're looking for new ideas and inspiration to achieve what you want to achieve.

Level 3 3. Advanced
You know what you're doing digitally but you want to do it better. You're keen to test and experiment and take your heritage organisation to the next level.

Digital Heritage Hub is managed by Arts Marketing Association (AMA) in partnership with The Heritage Digital Consortium and The University of Leeds. It has received Department for Digital, Culture, Media and Sport (DCMS) and National Lottery funding, distributed by The Heritage Fund as part of their Digital Skills for Heritage initiative. Digital Heritage Hub is free and answers small to medium sized heritage organisations most pressing and frequently asked digital questions.