56. Why might I need a digital strategy and what does that involve?

A clear strategy outlines your organisation’s goals in the digital space. It can help you to identify which technologies and platforms connect with your audience and it will allow your stakeholders to align with the direction the organisation needs to take to successfully adopt digital technologies. Setting clear objectives will enable you to coordinate activity and track progress in pursuit of your goals.

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Image courtesy of Visit York ©
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Level 2

This guide sets out some important considerations for when you are drafting your digital strategy. It explains some key actions required to ensure that your strategy meets your organisation’s objectives and delivers return on investment.


Level 11. Beginners
You're starting from scratch, or you need a digital skills and knowledge refresh. You're time poor and need a quick fix.

Level 22. Development
You've mastered the basics and now you want to fine tune your digital skills and knowledge. You're looking for new ideas and inspiration to achieve what you want to achieve.

Level 33. Advanced
You know what you're doing digitally but you want to do it better. You're keen to test and experiment and take your heritage organisation to the next level.

Digital Heritage Hub is managed by Arts Marketing Association (AMA) in partnership with The Heritage Digital Consortium and The University of Leeds. It has received Department for Digital, Culture, Media and Sport (DCMS) and National Lottery funding, distributed by The Heritage Fund as part of their Digital Skills for Heritage initiative. Digital Heritage Hub is free and answers small to medium sized heritage organisations most pressing and frequently asked digital questions.

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