When making a decision about which platform(s) will best suit your organisation, you should consider two main factors: the different social media platforms available and your audiences. This guide will outline some considerations regarding the skills and capacity of your organisation, and the needs of your audience.
63. What criteria should we use when deciding what channels and platforms are right for us?
Identifying which social media channels and platforms are right for your organisation can seem bewildering. Assessing your digital capabilities and analysing how best to reach your audience will help you select the tool best suited to your needs.