52. How do I create an appetite in my organisation for digital change?

Adopting digital technologies, like any change, needs the support of those involved. You need to win the hearts and minds of your stakeholders so that you can embed digital within your organisation. Highlighting the benefits for everyone involved is key to successfully embracing digital change.

A farmer smiles whilst holding a wooden shepherd's crook
Photo by Kippa Matthews ©
A female baker sells bread at a market
Level 1

Any kind of organisational change can be challenging. This guide provides a useful framework for understanding how to communicate with and involve staff and volunteers in addressing the need for digital change in heritage organisations.

Levels


Level 11. Beginners
You're starting from scratch, or you need a digital skills and knowledge refresh. You're time poor and need a quick fix.



Level 22. Development
You've mastered the basics and now you want to fine tune your digital skills and knowledge. You're looking for new ideas and inspiration to achieve what you want to achieve.

Level 33. Advanced
You know what you're doing digitally but you want to do it better. You're keen to test and experiment and take your heritage organisation to the next level.

Digital Heritage Hub is managed by Arts Marketing Association (AMA) in partnership with The Heritage Digital Consortium and The University of Leeds. It has received Department for Digital, Culture, Media and Sport (DCMS) and National Lottery funding, distributed by The Heritage Fund as part of their Digital Skills for Heritage initiative. Digital Heritage Hub is free and answers small to medium sized heritage organisations most pressing and frequently asked digital questions.

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Heritage Digital
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