Digital marketing is key in connecting your small to medium-sized heritage organisation to new and existing visitors and audiences. This resource by Christina Lister provides an introduction to what digital marketing is, where you can start if you want to develop your activities, and the benefits of doing so. It links to many of the other guides in the Digital Engagement theme so you can explore more about the topics summarised here.
In this webinar Chris Unitt looks at the digital aspects of audience development and the development of digital audiences. He explains how the different digital marketing channels ― website, email, social media ―can be used as part of your marketing and audience development activity. This webinar was recorded in April 2020 during the COVID-19 pandemic.
In this webinar Chris Unitt give tips and tactics on how to develop your digital engagement more broadly, and looks at places, people, collections and content. This webinar was recorded in April 2020 during the COVID-19 pandemic.
Chris Unitt talked to Sophie Heath, Director of the Museum of Royal Worcester about the positive impact digital has had on the museum over the past year during the Covid-19 pandemic.
Levels
1. BeginnersYou're starting from scratch, or you need a digital skills and knowledge refresh. You're time poor and need a quick fix.
2. Development
You've mastered the basics and now you want to fine tune your digital skills and knowledge. You're looking for new ideas and inspiration to achieve what you want to achieve.
3. Advanced
You know what you're doing digitally but you want to do it better. You're keen to test and experiment and take your heritage organisation to the next level.
