In this resource Edward Appleyard looks at the different approaches to segmenting your online audiences including personas and empathy mapping, and how your organisation can use that insight to develop new audiences and improve your digital engagement.
In this video, Katie Moffat talks about the different approaches to segmenting your online audiences and how to use that insight to improve effectiveness of your digital engagement.
Levels
1. Beginners
You're starting from scratch, or you need a digital skills and knowledge refresh. You're time poor and need a quick fix.
2. Development
You've mastered the basics and now you want to fine tune your digital skills and knowledge. You're looking for new ideas and inspiration to achieve what you want to achieve.
3. Advanced
You know what you're doing digitally but you want to do it better. You're keen to test and experiment and take your heritage organisation to the next level.