19. How can I use segmentation to understand my audiences?

These resources look at the different approaches to segmenting your online audiences including personas and empathy mapping, and how your organisation can use that insight to improve your digital engagement.

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Digital Heritage Hub is managed by Arts Marketing Association (AMA) in partnership with The Heritage Digital Consortium and The University of Leeds. It has received Department for Digital, Culture, Media and Sport (DCMS) and National Lottery funding, distributed by The Heritage Fund as part of their Digital Skills for Heritage initiative. Digital Heritage Hub is free and answers small to medium sized heritage organisations most pressing and frequently asked digital questions.

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