In this comprehensive guide, Chris Unitt provides a strategy to help your organisation achieve its online sales targets. From the type of products you sell online through to successful sales on an e-commerce platform that works for your organisation. Chris offers guidance on how to drive traffic to your online shop and how to measure success by tracking purchases through Google Analytics.
How do we justify investing in digital at high cost, when the likely returns are minimal and when audiences still expect digital content should be free or minimal cost? David Johnson, Director of Strategy and Programmes, Cause4 looks at how to balance live and digital activity to maximise income.
In this webinar recording Emma Forward looks at ― types of eCommerce products; overview of the main eCommerce platforms; how to attract customers; and operational considerations. This session was recorded in April 2020 during the COVID-19 pandemic.
Levels
1. BeginnersYou're starting from scratch, or you need a digital skills and knowledge refresh. You're time poor and need a quick fix.
2. Development
You've mastered the basics and now you want to fine tune your digital skills and knowledge. You're looking for new ideas and inspiration to achieve what you want to achieve.
3. Advanced
You know what you're doing digitally but you want to do it better. You're keen to test and experiment and take your heritage organisation to the next level.
