16. How can we use latest technology ― such as AR and VR ― to increase visitor engagement and participation?

New and emerging technology such as virtual reality (VR) and augmented reality (AR) offer visitors the opportunity to engage with heritage organisations through immersive and computer-generated experiences. These resources explore the ways in which latest technology can increase visitor participation. It will help you consider the feasibility of introducing this type of visitor experience to your organisation's offer.

A lady in a blue top wearing a virtual reality headset looks up
Image courtesy of Arts Marketing Association © Eleanor Howarth

Digital Heritage Hub is managed by Arts Marketing Association (AMA) in partnership with The Heritage Digital Consortium and The University of Leeds. It has received Department for Digital, Culture, Media and Sport (DCMS) and National Lottery funding, distributed by The Heritage Fund as part of their Digital Skills for Heritage initiative. Digital Heritage Hub is free and answers small to medium sized heritage organisations most pressing and frequently asked digital questions.

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