This written resource by Trish Thomas will help you understand the best approaches to developing a social media strategy that can help you reach more people. It covers the following areas: how to define your audiences and their motivations; how to define channel objectives; how to use data to help you plan content; how to develop an effective posting plan and how to set targets and measure success.
Annie Andoh provides an introduction to the essentials of developing a social media strategy that will help your organisation flourish on various social media platforms. With case studies for inspiration, Annie explains the strengths of the main platforms — Facebook, Twitter and Instagram — providing tips and tricks for growing and engaging your audiences.
In this video, Hans de Kretser and Phoebe Cleghorn share the best approaches to planning a social media campaign to achieve success across your digital channels, including: setting aims and measuring them against targets; how to reach your target audiences; optimising your reach; and what to post and how to plan content.
In this video, Annie Andoh shares her top tips on how to use video to engage with digital audiences through your social media channels including Facebook, Twitter, Instagram and TikTok. She looks at easy to use online tools that can help you create quick and cheap ‘do it yourself’ videos; explains how to repurpose videos; ideas for videos that work well on social media and tips on what equipment to invest in to help you produce new videos.
Levels
1. BeginnersYou're starting from scratch, or you need a digital skills and knowledge refresh. You're time poor and need a quick fix.
2. Development
You've mastered the basics and now you want to fine tune your digital skills and knowledge. You're looking for new ideas and inspiration to achieve what you want to achieve.
3. Advanced
You know what you're doing digitally but you want to do it better. You're keen to test and experiment and take your heritage organisation to the next level.
