6. How can social media help me reach more visitors for my heritage organisation?

These resources look at the best approaches to planning a social media campaign to achieve success across your digital channels and to help you engage and reach more visitors for your heritage organisation. They look at how to set aims and how to measure them against targets; how to reach your target audiences and optimise your reach; and what content to post and when.

A smartphone displaying app icons for Instagram, Facebook and Twitter
Photo by dole777 on Unsplash

Digital Heritage Hub is managed by Arts Marketing Association (AMA) in partnership with The Heritage Digital Consortium and The University of Leeds. It has received Department for Digital, Culture, Media and Sport (DCMS) and National Lottery funding, distributed by The Heritage Fund as part of their Digital Skills for Heritage initiative. Digital Heritage Hub is free and answers small to medium sized heritage organisations most pressing and frequently asked digital questions.

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Heritage Digital
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