5. How do I evaluate the impact of my digital marketing to help improve my marketing and communications activities? 

Evaluating the engagement data of your digital marketing activity - emails, website, social media - will help you measure the impact your marketing and communications is having alongside your programme. This resource takes you through the process of planning, implementing and responding to the evaluation of your marketing activity. Turning data into actionable insight will help you identify your marketing goals.

Part of an old steam engine in motion
Image courtesy of The Brickworks Museum© Alastair Ingason

Digital Heritage Hub is managed by Arts Marketing Association (AMA) in partnership with The Heritage Digital Consortium and The University of Leeds. It has received Department for Digital, Culture, Media and Sport (DCMS) and National Lottery funding, distributed by The Heritage Fund as part of their Digital Skills for Heritage initiative. Digital Heritage Hub is free and answers small to medium sized heritage organisations most pressing and frequently asked digital questions.

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