5. How do I evaluate the impact of my digital marketing to help improve my marketing and communications activities?

Evaluating the engagement data of your digital marketing activity - emails, website, social media - will help you measure the impact your marketing and communications is having alongside your programme. This resource takes you through the process of planning, implementing and responding to the evaluation of your marketing activity. Turning data into actionable insight will help you identify your marketing goals.

How to evaluate the impact of your digital marketing to help improve your marketing and communications activities

The case for using evaluation to gather data and insights to analyse and shape your future digital marketing is a must. In this resource Ranjit Atwal explains why and how you and your heritage organisation should be spending time tracking, evaluating and applying insights into your digital marketing plans.

The red brink frontageof Nuneaton Museum and Art Gallery. Flowers edge the path

How a local museum used data and insight to develop a focused digital content plan

Trish Thomas speaks to Liz Taylor, Curator at Nuneaton Museum & Art Gallery, about how the museum has used data and insight to develop a focused digital content plan to help them engage and reach new audiences.

Levels

1. Beginners
You're starting from scratch, or you need a digital skills and knowledge refresh. You're time poor and need a quick fix.

Level 2 2. Development
You've mastered the basics and now you want to fine tune your digital skills and knowledge. You're looking for new ideas and inspiration to achieve what you want to achieve.

Level 3 3. Advanced
You know what you're doing digitally but you want to do it better. You're keen to test and experiment and take your heritage organisation to the next level.