3. How do I use digital to reach new audiences?

Digital is a great way to reach new audiences and let them know about your heritage organisation. These resources delve deeper into the role digital marketing can play in audience development. Digital can help you to identify those people who don't engage with your organisation and provide tools and platforms of reaching those people through your existing programme and offer.

Visitors surrounded by paintings at a museum take pictures with smartphones and cameras
Photo by Alicia Steels on Unsplash

Digital Heritage Hub is managed by Arts Marketing Association (AMA) in partnership with The Heritage Digital Consortium and The University of Leeds. It has received Department for Digital, Culture, Media and Sport (DCMS) and National Lottery funding, distributed by The Heritage Fund as part of their Digital Skills for Heritage initiative. Digital Heritage Hub is free and answers small to medium sized heritage organisations most pressing and frequently asked digital questions.

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Heritage Digital
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