In this resource, Ranjit Atwal provides a seven-step plan for digital marketing on a budget — know your target audience; define what you want to achieve; learn about digital channels, platforms and spaces; shape your brand’s voice and tone; get your content right; embed digital into marketing funnels; and finally track and optimise — evaluate the digital marketing activity you’re doing.
Edward Appleyard from Harewood House brings together all the key elements that you need to consider as you plan and develop your organisation’s digital engagement and marketing strategy. Edward explains what a digital engagement strategy is, why it is important and how it can help your organisation reach new and diverse audiences, particularly when your organisation has limited resources and budget.
Digital engagement gives heritage organisations the opportunity to bring their subject matter to life with audio, video, and images. What’s more, the tools for doing this work are cheaper and more accessible than they ever have been. In this webinar recording, Katie Connolly looks at the considerations and formatting for creating effective short form multimedia, and which equipment is worth investing in to improve the quality of your output.
Levels
1. BeginnersYou're starting from scratch, or you need a digital skills and knowledge refresh. You're time poor and need a quick fix.
2. Development
You've mastered the basics and now you want to fine tune your digital skills and knowledge. You're looking for new ideas and inspiration to achieve what you want to achieve.
3. Advanced
You know what you're doing digitally but you want to do it better. You're keen to test and experiment and take your heritage organisation to the next level.
