In this introduction to analytics, Trish Thomas looks at the ways in which you can use data from your website and social media channels to help you understand who your audience is so that you can market to them more effectively. Trish looks at analytic tools to help you understand which metrics you can use to help you understand your digital audience.
All digital channels have different metrics and ways of reporting, so the challenge is often to find a consistent way to report your stats across all channels. In this resource, Trish Thomas explains how to use the analytics from both your website and social media channels to understand and report on reach, engagement and conversion rates of online audiences.
Trish Thomas explains how to use free analytics tools to help you understand the demographics, behaviours and motivations of your digital audiences. Trish guides you through the best metrics to focus on in Google Analytics and in the native stats in your content and social media channels.
Reporting your digital stats in a consistent way can be challenging as digital platforms use so many different metrics and analytics tools. In these two videos Trish Thomas demonstrates the best ways to structure regular reports using stats and narrative collated across your website and social media channels. The first video looks at website stats and the second the social media channels Facebook, Instagram and Twitter.
Levels
1. BeginnersYou're starting from scratch, or you need a digital skills and knowledge refresh. You're time poor and need a quick fix.
2. Development
You've mastered the basics and now you want to fine tune your digital skills and knowledge. You're looking for new ideas and inspiration to achieve what you want to achieve.
3. Advanced
You know what you're doing digitally but you want to do it better. You're keen to test and experiment and take your heritage organisation to the next level.
