17. How can analytics help me find out who my online audiences are?

You can learn a lot about who your online audiences are through Google Analytics and in the native stats in your content and social media channels. These resources look at the ways in which you can use data to help you understand the demographics, behaviours and motivations of your digital audiences.

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Digital Heritage Hub is managed by Arts Marketing Association (AMA) in partnership with The Heritage Digital Consortium and The University of Leeds. It has received Department for Digital, Culture, Media and Sport (DCMS) and National Lottery funding, distributed by The Heritage Fund as part of their Digital Skills for Heritage initiative. Digital Heritage Hub is free and answers small to medium sized heritage organisations most pressing and frequently asked digital questions.

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