David Johnson, Director of Strategy and Programmes, Cause4 takes us through a step-by-step guide to developing and actioning a digital fundraising strategy. From setting objectives to evaluation, and everything in between, this guide includes lots of examples to inform and inspire.
In this webinar recording, Zoe Amar provides an introduction to digital fundraising. She looks at how to get started, how to improve your fundraising practice, tips for success, key pitfalls and how to measure success. This resource will give you the building blocks for digital fundraising.
This case study is based on an original conversation with Celia Gilbert from The Rose Playhouse as part of the Digital Heritage Lab. Cause4’s Rebecca Ward caught up with Celia to talk about how the success of their online engagement during the pandemic has impacted their digital fundraising plans.
David Johnson from Cause4 talked to Celia Gilbert from The Rose Playhouse in Southwark, London about this small heritage organisation’s experience of moving its events online and the positive impact this had on its digital fundraising.
Michelle Wright explains how to create the right fundraising strategy for your organisation. She looks at how to strategically utilise different income streams and diversify your income portfolio. You will learn how to set your goals strategically and how to embed fundraising across your organisation, getting the rest of the team on board and making sure your strategy sticks.
Digital skills for fundraising have become even more important for all organisations. In this webinar recording Howard Lake provides practical ideas on what digital fundraising approaches and priorities to focus on. He highlights which skills will support digital fundraising in this digitally-led period — from data, social media marketing, and email, through to inspiring audiences and supporters, and making a visual impact.
Storytelling is an essential part of all fundraising. You need to tell people why your cause is important, what differentiates it from others and what you need funding for. Language, tone, audience and many other factors can affect the impact your story tells. In this webinar recording, Helen Jenkins explains the structure for a good Case for Support, gives examples of effective storytelling on digital platforms by other organisations and considers how to adapt messaging for different audiences.
How do you attract attention for your fundraising ask and then convince enough people to respond and give? In this webinar recording Howard Lake shares practical tips on how to combine text, images, audio and video as part of your fundraising ask on your digital channels ― website, email and social media.
Levels
1. BeginnersYou're starting from scratch, or you need a digital skills and knowledge refresh. You're time poor and need a quick fix.
2. Development
You've mastered the basics and now you want to fine tune your digital skills and knowledge. You're looking for new ideas and inspiration to achieve what you want to achieve.
3. Advanced
You know what you're doing digitally but you want to do it better. You're keen to test and experiment and take your heritage organisation to the next level.
