42. How do I create content with search engine optimisation (SEO) in mind?

Search engine optimisation (SEO) can help people find your heritage organisation's digital content easily. This guide shows you how to get your content to rank highly in the top results on Google by creating and promoting content effectively.

Close up image of someone playing a traditional string instrument.
Photo by Scarbor Siu on Unsplash.

Digital Heritage Hub is managed by Arts Marketing Association (AMA) in partnership with The Heritage Digital Consortium and The University of Leeds. It has received Department for Digital, Culture, Media and Sport (DCMS) and National Lottery funding, distributed by The Heritage Fund as part of their Digital Skills for Heritage initiative. Digital Heritage Hub is free and answers small to medium sized heritage organisations most pressing and frequently asked digital questions.

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