With international tourism to Britain not expected to return to pre-pandemic levels until 2025, on top of the cuts of the austerity era, in this article Chris Sutherns from Naomi Korn Associates outlines how organisations can use digital content to generate income.
36. How can I create additional revenue streams from my collection online?
There are a variety of ways your heritage organisation can generate income from your online collections and digital content. These resources and case studies will help you both identify revenue streams and provide examples of how to do it well.