36. How can I create additional revenue streams from my collection online?

There are a variety of ways your heritage organisation can generate income from your online collections and digital content. These resources and case studies will help you both identify revenue streams and provide examples of how to do it well.

Image of the industrial Steam Mill tower in Chester with blue sky behind it.

Photo by Elsa Van Alen on Unsplash

How can I create additional revenue streams from my collection online?

With international tourism to Britain not expected to return to pre-pandemic levels until 2025, on top of the cuts of the austerity era, in this article Chris Sutherns from Naomi Korn Associates outlines how organisations can use digital content to generate income.

Levels

1. Beginners
You're starting from scratch, or you need a digital skills and knowledge refresh. You're time poor and need a quick fix.

Level 2 2. Development
You've mastered the basics and now you want to fine tune your digital skills and knowledge. You're looking for new ideas and inspiration to achieve what you want to achieve.

Level 3 3. Advanced
You know what you're doing digitally but you want to do it better. You're keen to test and experiment and take your heritage organisation to the next level.

Digital Heritage Hub is managed by Arts Marketing Association (AMA) in partnership with The Heritage Digital Consortium and The University of Leeds. It has received Department for Digital, Culture, Media and Sport (DCMS) and National Lottery funding, distributed by The Heritage Fund as part of their Digital Skills for Heritage initiative. Digital Heritage Hub is free and answers small to medium sized heritage organisations most pressing and frequently asked digital questions.