35. How can my online collection help me tell our heritage organisation’s story?

These resources will help you to identify the type of stories your online collection can provide your heritage organisation to really engage with your visitors. They look at how to test story ideas with target audiences and how to improve your storytelling for the digital reader.

Image of a pile of old postcards and photographs.
Photo by Jon Tyson on Unsplash
Level 2

In this webinar recording Kevin Gosling from the Collections Trust will help you think about how your online collection can help tell your heritage organisation’s story. Kevin provides ideas on how to brainstorm stories that might be told about your collections; provides an understanding of how to test potential ideas with target audiences and how to sharpen up your writing for online readers. This resource will help you identify, test and refine stories from your online collection to help you develop digital content that engages with your digital audiences.

Level 2

In this webinar recording, Kevin Gosling from the Collections Trust looks at the many different ways you might present your stories online to help you decide which approaches would be best for your project. He provides ideas on the various formats you might consider for presenting collections online, including the pros and cons of different approaches and highlighting some of the accessibility pitfalls to avoid.

Image of a steam train No. 46203.
Level 1

Established over 25 years ago, the Princess Royal Class Locomotive Trust (PRCLT) care for some of the most prized cultural assets of the glory days of steam rail travel as operators of West Shed Museum in Swanwick, Derbyshire. In this case study Oliver Edwards reflects on how this small heritage organisation has improved digital engagement with its small objects online collection to help the organisation tell its story.

Levels


Level 11. Beginners
You're starting from scratch, or you need a digital skills and knowledge refresh. You're time poor and need a quick fix.



Level 22. Development
You've mastered the basics and now you want to fine tune your digital skills and knowledge. You're looking for new ideas and inspiration to achieve what you want to achieve.

Level 33. Advanced
You know what you're doing digitally but you want to do it better. You're keen to test and experiment and take your heritage organisation to the next level.

Digital Heritage Hub is managed by Arts Marketing Association (AMA) in partnership with The Heritage Digital Consortium and The University of Leeds. It has received Department for Digital, Culture, Media and Sport (DCMS) and National Lottery funding, distributed by The Heritage Fund as part of their Digital Skills for Heritage initiative. Digital Heritage Hub is free and answers small to medium sized heritage organisations most pressing and frequently asked digital questions.

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