30. What is a ‘hybrid’ event and how do I create engaging content for this type of event?

Hybrid events combine in-person and online within the same event and are increasingly popular within the heritage sector. They are a fantastic way of sharing your heritage organisation's digital content with a wider audience. This resource provides hints, tips, do's and don'ts for creating engaging content for your hybrid event.

Image of a blurred laptop screen with a video call in progress with a coffee cup next to the laptop.

Photo by Chris Montgomery on Unsplash.

A group of people with their back to the camera looking at paintings in a museum

Video: How do I create engaging content for physical and online audiences?

In this video, we show heritage organisations how they can create great content for their hybrid events, wherever their audience are joining from.

Levels

1. Beginners
You're starting from scratch, or you need a digital skills and knowledge refresh. You're time poor and need a quick fix.

Level 2 2. Development
You've mastered the basics and now you want to fine tune your digital skills and knowledge. You're looking for new ideas and inspiration to achieve what you want to achieve.

Level 3 3. Advanced
You know what you're doing digitally but you want to do it better. You're keen to test and experiment and take your heritage organisation to the next level.

Digital Heritage Hub is managed by Arts Marketing Association (AMA) in partnership with The Heritage Digital Consortium and The University of Leeds. It has received Department for Digital, Culture, Media and Sport (DCMS) and National Lottery funding, distributed by The Heritage Fund as part of their Digital Skills for Heritage initiative. Digital Heritage Hub is free and answers small to medium sized heritage organisations most pressing and frequently asked digital questions.