Ioan Marc Jones explores some of the key benefits to creating a digital content strategy, including gaining buy-in from employees, greater transparency, and a sense of consistency.
In this resource, Laura Stanley outlines the most important steps heritage organisations can take to build and implement their own digital content strategy, from conducting research to setting their goals
Levels
1. BeginnersYou're starting from scratch, or you need a digital skills and knowledge refresh. You're time poor and need a quick fix.
2. Development
You've mastered the basics and now you want to fine tune your digital skills and knowledge. You're looking for new ideas and inspiration to achieve what you want to achieve.
3. Advanced
You know what you're doing digitally but you want to do it better. You're keen to test and experiment and take your heritage organisation to the next level.
