Adapting your digital content to meet the needs of your different social media channels can be tricky. This resource provide hints and tips on getting the basics right and the best ways to tailor your digital content across Twitter, Instagram and Facebook.
In this article, we look at the digital basics for content creation and development, exploring the importance of an attractive website, thoughtful content, and post-publication marketing.
Levels
1. Beginners
You're starting from scratch, or you need a digital skills and knowledge refresh. You're time poor and need a quick fix.
2. Development
You've mastered the basics and now you want to fine tune your digital skills and knowledge. You're looking for new ideas and inspiration to achieve what you want to achieve.
3. Advanced
You know what you're doing digitally but you want to do it better. You're keen to test and experiment and take your heritage organisation to the next level.