50. How do I gain consent from rights holders and identifiable people to openly licensed content?

Open licensed content (an open license or free license is the legal statement that allows free content to be free to to use it how you want) are a great way to expand the reach and usability of the digital content you're sharing online. It can also be a requirement for funded projects you may be undertaking. Use this easy how-to guide to navigate your way through this process.

People planting flowers in a raised flower bed.
Photo by NeONBRAND on Unsplash
Hand holding mobile phone taking photo of cliffs and seascape
Level 3

In this resource, Naomi Korn Associates’ Senior Consultant Debbie McDonnell describes what you need to know when seeking permission to use other people’s in-copyright content in your open licensed asset. This includes consideration of the Creative Commons licence required as part of National Lottery Heritage Fund grants, and features a helpful Licence Agreement Template.


Level 11. Beginners
You're starting from scratch, or you need a digital skills and knowledge refresh. You're time poor and need a quick fix.

Level 22. Development
You've mastered the basics and now you want to fine tune your digital skills and knowledge. You're looking for new ideas and inspiration to achieve what you want to achieve.

Level 33. Advanced
You know what you're doing digitally but you want to do it better. You're keen to test and experiment and take your heritage organisation to the next level.

Digital Heritage Hub is managed by Arts Marketing Association (AMA) in partnership with The Heritage Digital Consortium and The University of Leeds. It has received Department for Digital, Culture, Media and Sport (DCMS) and National Lottery funding, distributed by The Heritage Fund as part of their Digital Skills for Heritage initiative. Digital Heritage Hub is free and answers small to medium sized heritage organisations most pressing and frequently asked digital questions.

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