50. How do I gain consent from rights holders and identifiable people to openly licensed content?

Open licensed content (an open license or free license is the legal statement that allows free content to be free to to use it how you want) are a great way to expand the reach and usability of the digital content you're sharing online. It can also be a requirement for funded projects you may be undertaking. Use this easy how-to guide to navigate your way through this process.

People planting flowers in a raised flower bed.

Photo by NeONBRAND on Unsplash

Hand holding mobile phone taking photo of cliffs and seascape

How do I gain permission to use other people’s material in my open licensed asset?

In this resource, Naomi Korn Associates’ Senior Consultant Debbie McDonnell describes what you need to know when seeking permission to use other people’s in-copyright content in your open licensed asset. This includes consideration of the Creative Commons licence required as part of National Lottery Heritage Fund grants, and features a helpful Licence Agreement Template.

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Digital Heritage Hub is managed by Arts Marketing Association (AMA) in partnership with The Heritage Digital Consortium and The University of Leeds. It has received Department for Digital, Culture, Media and Sport (DCMS) and National Lottery funding, distributed by The Heritage Fund as part of their Digital Skills for Heritage initiative. Digital Heritage Hub is free and answers small to medium sized heritage organisations most pressing and frequently asked digital questions.