37. How do I budget for creating and sharing digital content including videos and apps?

It can be challenging for small to medium-sized heritage organisations to know what to budget for when creating and sharing content online. This resource shows you how to budget for creating and sharing digital content. It helps you decide what content you can create internally by staff and volunteers, and what type of content needs external support. It also looks at the real costs of setting up a new app or other digital collateral.

A pair of glasses, a notebook, and a calculator sit on a plain purple background

How do I budget for content creation and sharing?

Content creation can be costly, whether you’re generating it internally or using external partners. In this resource Laura Stanley looks at the ways small to medium-sized heritage organisations can budget for creating content and outline the costs of sharing it with your audience.

Levels

1. Beginners
You're starting from scratch, or you need a digital skills and knowledge refresh. You're time poor and need a quick fix.

Level 2 2. Development
You've mastered the basics and now you want to fine tune your digital skills and knowledge. You're looking for new ideas and inspiration to achieve what you want to achieve.

Level 3 3. Advanced
You know what you're doing digitally but you want to do it better. You're keen to test and experiment and take your heritage organisation to the next level.