Content creation can be costly, whether you’re generating it internally or using external partners. In this resource Laura Stanley looks at the ways small to medium-sized heritage organisations can budget for creating content and outline the costs of sharing it with your audience.
37. How do I budget for creating and sharing digital content including videos and apps?
It can be challenging for small to medium-sized heritage organisations to know what to budget for when creating and sharing content online. This resource shows you how to budget for creating and sharing digital content. It helps you decide what content you can create internally by staff and volunteers, and what type of content needs external support. It also looks at the real costs of setting up a new app or other digital collateral.