37. How do I budget for creating and sharing digital content including videos and apps?

It can be challenging for small to medium-sized heritage organisations to know what to budget for when creating and sharing content online. This resource shows you how to budget for creating and sharing digital content. It helps you decide what content you can create internally by staff and volunteers, and what type of content needs external support. It also looks at the real costs of setting up a new app or other digital collateral.

Image of a calculator on a mobile phone screen alongside loose change, a pencil and note pads.
Photo by Amol Tyagi on Unsplash.

Digital Heritage Hub is managed by Arts Marketing Association (AMA) in partnership with The Heritage Digital Consortium and The University of Leeds. It has received Department for Digital, Culture, Media and Sport (DCMS) and National Lottery funding, distributed by The Heritage Fund as part of their Digital Skills for Heritage initiative. Digital Heritage Hub is free and answers small to medium sized heritage organisations most pressing and frequently asked digital questions.

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