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How to convince trustees of the need to invest in digital skills development


To realise successful digital change, the support of trustees and leadership teams is crucial. This guide provides suggestions on how to make best use of trustees and senior leaders and how to share a compelling case for change using impact stories.


Published: 2022 | Resource type: blog

How a social return on investment analysis can help you to establish the case for improving digital access


This resource introduces the benefits of digital transformation and explains how to make it a priority in your heritage organisation. Explore how to undertake a social return on investment (SROI) analysis and see how you can use this to guide your planning for digital change in your organisation.


Published: 2022 | Resource type: blog

Using root cause analysis to help you identify where digital can make the biggest difference


This guide explores the use of fishbone/root cause analysis as a way of for you and your team to establish key areas and issues that may need to change.  Root cause analysis helps you to identify your organisation’s biggest challenges and weaknesses and how digital change can help to address them.


Published: 2022 | Resource type: blog

Persuading your stakeholders of the value of digital change


Any kind of organisational change can be challenging. This guide provides a useful framework for understanding how to communicate with and involve staff and volunteers in addressing the need for digital change in heritage organisations.


Published: 2022 | Resource type: blog

Digital Heritage Hub is managed by Arts Marketing Association (AMA) in partnership with The Heritage Digital Consortium and The University of Leeds. It has received Department for Digital, Culture, Media and Sport (DCMS) and National Lottery funding, distributed by The Heritage Fund as part of their Digital Skills for Heritage initiative. Digital Heritage Hub is free and answers small to medium sized heritage organisations most pressing and frequently asked digital questions.

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