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How do I write, implement, and monitor a digital content strategy?


In this resource, Laura Stanley outlines the most important steps heritage organisations can take to build and implement their own digital content strategy, from conducting research to setting their goals


Published: 2022 | Resource type: guide-toolkit

How do I budget for content creation and sharing?


Content creation can be costly, whether you’re generating it internally or using external partners.  In this resource Laura Stanley looks at the ways small to medium-sized heritage organisations can budget for creating content and outline the costs of sharing it with your audience.


Published: 2022 | Resource type: blog

What do I need to do before I share personal data online?


Data protection compliance is everyone’s responsibility and vitally important when sharing digital content online. From collecting personal data as part of an oral history project to sharing the names of participants in a community project — it all falls under UK Data Protection law. This 10-step guide by Dr Kit Good will explain what you need to know before you share personal data online.


Published: 2022 | Resource type: guide-toolkit

How do I find rights holders for content I want to share?


This article by Chris Sutherns will provide you with best practice guidance for clearing rights to use others’ works online, allowing you to identify which works require permission and how to go about it.


Published: 2022 | Resource type: blog

How do I gain permission to use in-copyright material on social media and websites?


Gaining copyright permission is very important when sharing content online. This step-by-step guide by Debbie McDonnell from Naomi Korn Associates will help you to understand when you need to ask for permission to use content you do not own the rights to and how to go about asking and documenting that process.


Published: 2022 | Resource type: guide-toolkit

Data protection checklist


This data protection checklist by Dr Kit Good will help your heritage organisation determine whether the content you are sharing online is data protection compliant.


Published: 2022 | Resource type: guide-toolkit

How can I ensure that personal data is protected when creating and sharing content online?


In this article, Laura Stanley explores how heritage organisations can remain compliant under the relevant data protection laws when sharing content on their digital channels.


Published: 2022 | Resource type: blog

How do I share content ethically and legally online?


This resource outlines the ethical and legal consideration an organisation should be aware of when sharing content online.


Published: 2022 | Resource type: guide-toolkit

Digital Heritage Hub is managed by Arts Marketing Association (AMA) in partnership with The Heritage Digital Consortium and The University of Leeds. It has received Department for Digital, Culture, Media and Sport (DCMS) and National Lottery funding, distributed by The Heritage Fund as part of their Digital Skills for Heritage initiative. Digital Heritage Hub is free and answers small to medium sized heritage organisations most pressing and frequently asked digital questions.

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