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Top tips on using emails to increase visitor engagement and loyalty
Email continues to be one of the most successful tools to increase engagement and loyalty that we’ll find in our digital toolbox. Emails can give you the perfect opportunity to show new and returning visitors what your organisation is about and why they want to find out more. Matt Ecclestone shares 10 top tips to boost loyalty, build engagement and make your emails the best that they can be.
Published: 2022 | Resource type: guide-toolkit
How to use segmentation to understand audiences
In this resource Edward Appleyard looks at the different approaches to segmenting your online audiences including personas and empathy mapping, and how your organisation can use that insight to develop new audiences and improve your digital engagement.
Published: 2022 | Resource type: guide-toolkit
Video: Segmenting your online audiences to improve digital effectiveness
In this video, Katie Moffat talks about the different approaches to segmenting your online audiences and how to use that insight to improve effectiveness of your digital engagement.
Published: 2021 | Resource type: webinar