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Using Google Ads and Meta advertising to recruit remote volunteers


In 2022-23, 17 heritage organisations took part in the Digital Volunteering programme that was funded as part of the National Lottery Heritage Fund’s Digital Skills for Heritage initiative. Some of these organisations used Google and Meta (Facebook, Instagram, Messenger and WhatsApp) advertising to recruit volunteers to work remotely on digital projects. This ‘how to’ guide shares the process, learning and challenges of using Google and Meta Ads to recruit volunteers.


Published: 2023 | Resource type: guide-toolkit

Managing volunteers with digital tools


Technology can offer new ways of managing volunteers, a crucial asset in the heritage sector. This resource explores how digital tools can be used in the recruitment, screening, training and scheduling of your volunteers.


Published: 2022 | Resource type: blog

Digital Heritage Hub is managed by Arts Marketing Association (AMA) in partnership with The Heritage Digital Consortium and The University of Leeds. It has received Department for Digital, Culture, Media and Sport (DCMS) and National Lottery funding, distributed by The Heritage Fund as part of their Digital Skills for Heritage initiative. Digital Heritage Hub is free and answers small to medium sized heritage organisations most pressing and frequently asked digital questions.

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