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How do I develop a digital content strategy?


A digital content strategy is essential for your heritage organisation to find, create and share content for your digital platforms. In this resource James Berg explains how you can develop a content strategy that works for your organisation and includes a handy template to get you started.


Published: 2022 | Resource type: guide-toolkit

How to evaluate the impact of your digital marketing to help improve your marketing and communications activities


The case for using evaluation to gather data and insights to analyse and shape your future digital marketing is a must. In this resource Ranjit Atwal explains why and how you and your heritage organisation should be spending time tracking, evaluating and applying insights into your digital marketing plans.


Published: 2022 | Resource type: guide-toolkit

Digital Heritage Hub is managed by Arts Marketing Association (AMA) in partnership with The Heritage Digital Consortium and The University of Leeds. It has received Department for Digital, Culture, Media and Sport (DCMS) and National Lottery funding, distributed by The Heritage Fund as part of their Digital Skills for Heritage initiative. Digital Heritage Hub is free and answers small to medium sized heritage organisations most pressing and frequently asked digital questions.

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