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How do I develop a digital content strategy?
A digital content strategy is essential for your heritage organisation to find, create and share content for your digital platforms. In this resource James Berg explains how you can develop a content strategy that works for your organisation and includes a handy template to get you started.
Published: 2022 | Resource type: guide-toolkit
How to evaluate the impact of your digital marketing to help improve your marketing and communications activities
The case for using evaluation to gather data and insights to analyse and shape your future digital marketing is a must. In this resource Ranjit Atwal explains why and how you and your heritage organisation should be spending time tracking, evaluating and applying insights into your digital marketing plans.
Published: 2022 | Resource type: guide-toolkit