Search results
How do I develop a digital content strategy?
A digital content strategy is essential for your heritage organisation to find, create and share content for your digital platforms. In this resource James Berg explains how you can develop a content strategy that works for your organisation and includes a handy template to get you started.
Published: 2022 | Resource type: guide-toolkit
How to evaluate the impact of your digital marketing to help improve your marketing and communications activities
The case for using evaluation to gather data and insights to analyse and shape your future digital marketing is a must. In this resource Ranjit Atwal explains why and how you and your heritage organisation should be spending time tracking, evaluating and applying insights into your digital marketing plans.
Published: 2022 | Resource type: guide-toolkit
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Live launch
Thursday 24 February 2022
Join us for our free, half-day online launch event. Take a deep dive into some of our resources with guest speakers and taster sessions.

New this month
The AMA have published a new website toolkit for heritage organisations. This guide takes you through consultation, design, key functionality and accessibility features.