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Interior of York Minster illuminated for the exhibitions and performances that are part of Minster Nights

Using a situational analysis to create your digital strategy


Start planning your digital strategy by learning how to conduct a situational analysis and exploring the SWOT and PESTLE frameworks. This resource highlights the benefits of taking a structured approach and helps you identify suitable resources to assess your organisation’s digital readiness.


Published: 2022 | Resource type: blog

Digital Heritage Hub is managed by Arts Marketing Association (AMA) in partnership with The Heritage Digital Consortium and The University of Leeds. It has received Department for Digital, Culture, Media and Sport (DCMS) and National Lottery funding, distributed by The Heritage Fund as part of their Digital Skills for Heritage initiative. Digital Heritage Hub is free and answers small to medium sized heritage organisations most pressing and frequently asked digital questions.

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