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A group of people sat around tables with laptop open. One is standing in frontof a flipchart. A powerpoint display says: Co-design part 2

Heritage Innovation Diary: Winging it with purpose – co-creation


The Heritage Innovation Fund is supporting 17 organisations to make the sector more sustainable, inclusive, and fit for the future. One of the organisations is the Arts Marketing Association.  Jocelyn Burnham, AI For Culture, discusses her journey through the project and the development of a community-driven knowledge solution fuelled by a co-creation approach.


Published: 2024 | Resource type: blog

The silhouette of a face against a vivid night sky blue. In the silhouette are circles of many sizes some connected by lines

Heritage Innovation diary


The Arts Marketing Association (AMA) was one of 35 organisations awarded a Heritage Innovation Fund grant supported by The National Lottery Heritage Fund. Paul Blundell, the AMA’s Head of Digital Research & Development, takes us through key moments in his diary as he explores challenges and pioneering solutions for making the heritage workforce fit for the future.


Published: 2023 | Resource type: blog

Digital Heritage Hub is managed by Arts Marketing Association (AMA) in partnership with The Heritage Digital Consortium and The University of Leeds. It has received Department for Digital, Culture, Media and Sport (DCMS) and National Lottery funding, distributed by The Heritage Fund as part of their Digital Skills for Heritage initiative. Digital Heritage Hub is free and answers small to medium sized heritage organisations most pressing and frequently asked digital questions.

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