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This guide sets out some important considerations for when you are drafting your digital strategy. It explains some key actions required to ensure that your strategy meets your organisation’s objectives and delivers return on investment.

Using templates to create your digital strategy will help you work through a set of diagnostic questions that indicates your organisation’s recommended priority areas along with relevant performance indicators to guide you through digital transformation.

Employing digital strategists to guide you through the unfamiliar landscape of developing a digital strategy can have its benefits. However, making the most of expertise within your organisation can often be as effective as bringing in outside assistance. This resource guides you through the initial steps of planning your digital strategy to help you identify where digital expertise may be of benefit.