Digital Heritage Hub Search

With so much content to share, it’s important to know who you’re reaching when you share your images, videos and resources online. What’s working well for you, what content are people enjoying and how are they engaging with it? We’ll introduce a suite of tools you can use to track just that.

The case for using evaluation to gather data and insights to analyse and shape your future digital marketing is a must. In this resource Ranjit Atwal explains why and how you and your heritage organisation should be spending time tracking, evaluating and applying insights into your digital marketing plans.