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Guide to getting started with Google Analytics 4


Google Analytics 4 (GA4) is here and we don’t have long to make the switch. This resource is for you if you haven’t made the jump yet. It explains what GA4 is and how it works. We will go into depth to look at how you can setup your own GA4 account, with or without hired help. It includes a handy migration checklist of all the things you may need to think about and gives you some top tips.


Published: 2022 | Resource type: guide-toolkit

What tools should I use to measure the success of my digital content?


With so much content to share, it’s important to know who you’re reaching when you share your images, videos and resources online. What’s working well for you, what content are people enjoying and how are they engaging with it? We’ll introduce a suite of tools you can use to track just that.


Published: 2022 | Resource type: guide-toolkit

Who’s looking at my content? Understanding your audience using analytics


With so much content to share, it’s important to know who you’re reaching when you share your images, videos and resources online. What’s working well for you, what content are people enjoying and how are they engaging with it? In this resource by UpSkill Digital, we introduce a suite of tools you can use to track just that.


Published: 2022 | Resource type: blog

How do I create content with search engine optimisation (SEO) in mind?


Search engine optimisation can help people find your heritage organisation’s digital content easily. This guide shows you how to get your content to rank highly in the top results on Google by creating and promoting content effectively.


Published: 2022 | Resource type: blog

How analytics can help me understand my target audience


In this introduction to analytics, Trish Thomas looks at the ways in which you can use data from your website and social media channels to help you understand who your audience is so that you can market to them more effectively. Trish looks at analytic tools to help you understand which metrics you can use to help you understand your digital audience.


Published: 2022 | Resource type: guide-toolkit

How to identify audience journeys on your website


Identifying your audience journeys will give you important information to be able to upgrade or build a new website. It will also help with your digital marketing strategy. In this practical guide Paul Blundell takes you through a sequence of steps to build a clear picture of your audiences.


Published: 2022 | Resource type: guide-toolkit

Video: how to present your digital stats effectively


Reporting your digital stats in a consistent way can be challenging as digital platforms use so many different metrics and analytics tools. In these two videos Trish Thomas demonstrates the best ways to structure regular reports using stats and narrative collated across your website and social media channels. The first video looks at website stats and the second the social media channels Facebook, Instagram and Twitter.


Published: 2021 | Resource type: webinar

Using analytics to understand reach, engagement and conversion of your online audiences


All digital channels have different metrics and ways of reporting, so the challenge is often to find a consistent way to report your stats across all channels. In this resource, Trish Thomas explains how to use the analytics from both your website and social media channels to understand and report on reach, engagement and conversion rates of online audiences.


Published: 2022 | Resource type: guide-toolkit

Digital Heritage Hub is managed by Arts Marketing Association (AMA) in partnership with The Heritage Digital Consortium and The University of Leeds. It has received Department for Digital, Culture, Media and Sport (DCMS) and National Lottery funding, distributed by The Heritage Fund as part of their Digital Skills for Heritage initiative. Digital Heritage Hub is free and answers small to medium sized heritage organisations most pressing and frequently asked digital questions.

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