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How online events can increase audience engagement and donations

This case study is based on an original conversation with Celia Gilbert from The Rose Playhouse as part of the Digital Heritage Lab. Cause4’s Rebecca Ward caught up with Celia to talk about how the success of their online engagement during the pandemic has impacted their digital fundraising plans.


Published: 2022 | Resource type: case-study

How can I create additional revenue streams from my collection online?

With international tourism to Britain not expected to return to pre-pandemic levels until 2025, on top of the cuts of the austerity era, in this article Chris Sutherns from Naomi Korn Associates outlines how organisations can use digital content to generate income.

Published: 2022 | Resource type: blog

How can we use digital to improve our fundraising

David Johnson, Director of Strategy and Programmes, Cause4 takes us through a step-by-step guide to developing and actioning a digital fundraising strategy.  From setting objectives to evaluation, and everything in between, this guide includes lots of examples to inform and inspire.

Published: 2022 | Resource type: guide-toolkit

Innovation in Fundraising Technology: The Rise of Contactless Giving

Contactless giving grew dramatically during the COVID-19 pandemic and with far fewer people carrying cash this is a trend that looks set to rise even further.  Ben Wilson, Director of Development and Enterprise at Cause4 gives top tips and examples of quick and easy ways to take advantage of contactless giving to increase donations.

Published: 2022 | Resource type: guide-toolkit

How to turn digital into earned income

How do we justify investing in digital at high cost, when the likely returns are minimal and when audiences still expect digital content should be free or minimal cost? David Johnson, Director of Strategy and Programmes, Cause4 looks at how to balance live and digital activity to maximise income.

Published: 2022 | Resource type: guide-toolkit

Using Virtual Reality to tell your fundraising stories

Virtual Reality (VR) and immersive technology can be a powerful tool for fundraisers to tell stories that stand out in people’s minds and encourage potential donors to engage. The arts and cultural sector is beginning to embrace these new areas to create distinctive, memorable work that captures audiences’ imaginations. Our role as fundraisers is to harness this creativity and to build it into the stories we tell.

Published: 2022 | Resource type: blog

Video: Getting started with digital fundraising

In this webinar recording, Zoe Amar provides an introduction to digital fundraising. She looks at how to get started, how to improve your fundraising practice, tips for success, key pitfalls and how to measure success. This resource will give you the building blocks for digital fundraising.

Published: 2021 | Resource type: webinar

Video: Creating online content for fundraising

How do you attract attention for your fundraising ask and then convince enough people to respond and give? In this webinar recording Howard Lake shares practical tips on how to combine text, images, audio and video as part of your fundraising ask on your digital channels ― website, email and social media.

Published: 2021 | Resource type: webinar

How online events had a positive impact on audience engagement and donations for a small heritage organisation

David Johnson from Cause4 talked to Celia Gilbert from The Rose Playhouse in Southwark, London about this small heritage organisation’s experience of moving its events online and the positive impact this had on its digital fundraising.

Published: 2021 | Resource type: case-study

Digital Heritage Hub is managed by Arts Marketing Association (AMA) in partnership with The Heritage Digital Consortium and The University of Leeds. It has received Department for Digital, Culture, Media and Sport (DCMS) and National Lottery funding, distributed by The Heritage Fund as part of their Digital Skills for Heritage initiative. Digital Heritage Hub is free and answers small to medium sized heritage organisations most pressing and frequently asked digital questions.

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