100 digital questions answered

Across four themes we answer small to medium-sized heritage organisation's most pressing and frequently asked digital questions

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Top tips on using emails to increase visitor engagement and loyalty


Email continues to be one of the most successful tools to increase engagement and loyalty that we’ll find in our digital toolbox. Emails can give you the perfect opportunity to show new and returning visitors what your organisation is about and why they want to find out more. Matt Ecclestone shares 10 top tips to boost loyalty, build engagement and make your emails the best that they can be.


Published: 2022 | Resource type: guide-toolkit

What are the digital basics I need for content development in my organisation?


In this article, we look at the digital basics for content creation and development, exploring the importance of an attractive website, thoughtful content, and post-publication marketing.


Published: 2022 | Resource type: blog

Video: Digital engagement ― how to develop audiences


In this webinar Chris Unitt looks at the digital aspects of audience development and the development of digital audiences. He explains how the different digital marketing channels ― website, email, social media ―can be used as part of your marketing and audience development activity. This webinar was recorded in April 2020 during the COVID-19 pandemic.


Published: 2020 | Resource type: webinar

Video: Email automation — how to make your life easier


Emails play an important role in digital marketing and email marketing platforms can help you make the most of this marketing tool. In this video recorded at Digital Heritage Lab’s Digital Skills Day, Paul Blundell introduces you to a range of providers to show how email automation can make your working life easier and help you decide which one to use.


Published: | Resource type: webinar

Video: How to use emails more effectively — email marketing best practice


In this video, Matt Ecclestone shares his top tips on email marketing best practice focusing on marketing emails and email newsletters. He looks at ways to help you measure the effectiveness of your email marketing campaigns including click-through and open rates; AB testing; and assessing the best times to send your emails. He also shares his tips on making your emails and email newsletters accessible in terms of content and format.


Published: 2021 | Resource type: webinar

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Using digital collections to educate, inform and motivate

100 digital questions answered

Live launch

Thursday 24 February 2022
Join us for our free, half-day online launch event. Take a deep dive into some of our resources with guest speakers and taster sessions.

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New this month

The AMA have published a new website toolkit for heritage organisations. This guide takes you through consultation, design, key functionality and accessibility features.

Digital Heritage Hub is managed by Arts Marketing Association (AMA) in partnership with The Heritage Digital Consortium and The University of Leeds. It has received Department for Digital, Culture, Media and Sport (DCMS) and National Lottery funding, distributed by The Heritage Fund as part of their Digital Skills for Heritage initiative. Digital Heritage Hub is free and answers small to medium sized heritage organisations most pressing and frequently asked digital questions.

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