100 digital questions answered

Across four themes we answer small to medium-sized heritage organisation's most pressing and frequently asked digital questions

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How online events can increase audience engagement and donations


This case study is based on an original conversation with Celia Gilbert from The Rose Playhouse as part of the Digital Heritage Lab. Cause4’s Rebecca Ward caught up with Celia to talk about how the success of their online engagement during the pandemic has impacted their digital fundraising plans.

 


Published: 2022 | Resource type: case-study

How can I create additional revenue streams from my collection online?


With international tourism to Britain not expected to return to pre-pandemic levels until 2025, on top of the cuts of the austerity era, in this article Chris Sutherns from Naomi Korn Associates outlines how organisations can use digital content to generate income.


Published: 2022 | Resource type: blog

Innovation in Fundraising Technology: The Rise of Contactless Giving


Contactless giving grew dramatically during the COVID-19 pandemic and with far fewer people carrying cash this is a trend that looks set to rise even further.  Ben Wilson, Director of Development and Enterprise at Cause4 gives top tips and examples of quick and easy ways to take advantage of contactless giving to increase donations.


Published: 2022 | Resource type: guide-toolkit

How can heritage organisations achieve online sales and visitor targets?


In this comprehensive guide, Chris Unitt provides a strategy to help your organisation achieve its online sales targets. From the type of products you sell online through to successful sales on an e-commerce platform that works for your organisation. Chris offers guidance on how to drive traffic to your online shop and how to measure success by tracking purchases through Google Analytics.


Published: 2022 | Resource type: guide-toolkit

Video: Getting started with eCommerce


In this webinar recording Emma Forward looks at types of eCommerce products; overview of the main eCommerce platforms; how to attract customers; and operational considerations. This session was recorded in April 2020 during the COVID-19 pandemic.


Published: 2020 | Resource type: webinar

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100 digital questions answered

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Thursday 24 February 2022
Join us for our free, half-day online launch event. Take a deep dive into some of our resources with guest speakers and taster sessions.

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New this month

The AMA have published a new website toolkit for heritage organisations. This guide takes you through consultation, design, key functionality and accessibility features.

Digital Heritage Hub is managed by Arts Marketing Association (AMA) in partnership with The Heritage Digital Consortium and The University of Leeds. It has received Department for Digital, Culture, Media and Sport (DCMS) and National Lottery funding, distributed by The Heritage Fund as part of their Digital Skills for Heritage initiative. Digital Heritage Hub is free and answers small to medium sized heritage organisations most pressing and frequently asked digital questions.

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