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After conducting a digital skills audit, the next step is to identify what training your team needs. This resource guides you through the process and provides a scoring system to help prioritise the most valuable skills.

An increasingly diverse population means your organisation is likely to have bilingual and multilingual employees, volunteers and service users. Your organisation could benefit greatly from making the most of this diversity. This resource offers advice on how to improve your organisation’s bilingual support and the digital tools that may help. A short reflective questionnaire helps you to identify key priority areas.

In this article, we look at the digital basics for content creation and development, exploring the importance of an attractive website, thoughtful content, and post-publication marketing.

As a medium-sized heritage organisation with a valuable archive, and possible brand identity too, how do you go about planning for the digitisation of your content? This guide seeks to offer some practical advice, points for consideration, and signpost some really informative resources to get you started.

Digitisation serves a range of purposes and offers many benefits for heritage archives. As a small organisation you may be wondering how you might plan and prepare for digitisation. This is a concise guide on how to get started and what to consider.

In this webinar Chris Unitt looks at the digital aspects of audience development and the development of digital audiences. He explains how the different digital marketing channels ― website, email, social media ―can be used as part of your marketing and audience development activity. This webinar was recorded in April 2020 during the COVID-19 pandemic.

Trish Thomas explains how to use free analytics tools to help you understand the demographics, behaviours and motivations of your digital audiences. Trish guides you through the best metrics to focus on in Google Analytics and in the native stats in your content and social media channels.

In this webinar recording Emma Forward looks at ― types of eCommerce products; overview of the main eCommerce platforms; how to attract customers; and operational considerations. This session was recorded in April 2020 during the COVID-19 pandemic.

Emails play an important role in digital marketing and email marketing platforms can help you make the most of this marketing tool. In this video recorded at Digital Heritage Lab’s Digital Skills Day, Paul Blundell introduces you to a range of providers to show how email automation can make your working life easier and help you decide which one to use.

Chris Unitt talked to Sophie Heath, Director of the Museum of Royal Worcester about the positive impact digital has had on the museum over the past year during the Covid-19 pandemic.