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How to use digital to reach new audiences

Digital is a great way to help you identify those people who don’t engage with your organisation. In this resource, Christina Lister looks at the role digital marketing can play in audience development and the ways in which digital can help your organisation reach new audiences and visitors.

Published: 2022 | Resource type: guide-toolkit

How to evaluate the impact of your digital marketing to help improve your marketing and communications activities

The case for using evaluation to gather data and insights to analyse and shape your future digital marketing is a must. In this resource Ranjit Atwal explains why and how you and your heritage organisation should be spending time tracking, evaluating and applying insights into your digital marketing plans.

Published: 2022 | Resource type: guide-toolkit

Bringing music to people with live streaming ― Sailortown Regeneration’s digital story

Sailortown Regeneration is a people-led redevelopment organisation based in the Belfast Docks. In this case study Dr Ellie Pridgeon explains how Sailtortown successfully delivered a remote and popular St Patrick’s Day Live event in March 2021, despite Covid-19. The event was streamed around the world and provided Sailortown with the opportunity to develop its inhouse digital communication capacity. Sailortown have been mentored by Ellie as part of The Lab strand of the Digital Heritage Lab.

Published: | Resource type: guide-toolkit

Digital Heritage Hub is managed by Arts Marketing Association (AMA) in partnership with The Heritage Digital Consortium and The University of Leeds. It has received Department for Digital, Culture, Media and Sport (DCMS) and National Lottery funding, distributed by The Heritage Fund as part of their Digital Skills for Heritage initiative. Digital Heritage Hub is free and answers small to medium sized heritage organisations most pressing and frequently asked digital questions.

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