Digital Heritage Hub Search

Digital is a great way to help you identify those people who don’t engage with your organisation. In this resource, Christina Lister looks at the role digital marketing can play in audience development and the ways in which digital can help your organisation reach new audiences and visitors.

The case for using evaluation to gather data and insights to analyse and shape your future digital marketing is a must. In this resource Ranjit Atwal explains why and how you and your heritage organisation should be spending time tracking, evaluating and applying insights into your digital marketing plans.

Sailortown Regeneration is a people-led redevelopment organisation based in the Belfast Docks. In this case study Dr Ellie Pridgeon explains how Sailtortown successfully delivered a remote and popular St Patrick’s Day Live event in March 2021, despite Covid-19. The event was streamed around the world and provided Sailortown with the opportunity to develop its inhouse digital communication capacity. Sailortown have been mentored by Ellie as part of The Lab strand of the Digital Heritage Lab.