100 digital questions answered

Across four themes we answer small to medium-sized heritage organisation's most pressing and frequently asked digital questions

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Using online resources to improve collaboration and contributions


Oral histories and stories are an important part of recording, preserving and presenting the intangible cultural heritage of places and communities. This guide explores oral history approaches in a digital context and how online resources can improve collaboration and contributions.


Published: 2022 | Resource type: blog

Video: Creating online content for fundraising


How do you attract attention for your fundraising ask and then convince enough people to respond and give? In this webinar recording Howard Lake shares practical tips on how to combine text, images, audio and video as part of your fundraising ask on your digital channels ― website, email and social media.


Published: 2021 | Resource type: webinar

Video: How to build a WordPress website


A good understanding of how to build a WordPress website will help you decide how much of your organisation’s website you can build yourself and at what point you might need additional support from a web developer. In this online masterclass recording, Paul Blundell shows you how to set up a WordPress website from scratch and takes you on a journey through the dashboard and the different elements and functions that you can utilise as you build or rebuild your organisation’s website.


Published: 2021 | Resource type: webinar

How a local museum used data and insight to develop a focused digital content plan


Trish Thomas speaks to Liz Taylor, Curator at Nuneaton Museum & Art Gallery, about how the museum has used data and insight to develop a focused digital content plan to help them engage and reach new audiences.


Published: 2021 | Resource type: case-study

How the events of the past year gave a museum the opportunity to improve their digital foundations


Chris Unitt talked to Sophie Heath, Director of the Museum of Royal Worcester about the positive impact digital has had on the museum over the past year during the Covid-19 pandemic.


Published: 2021 | Resource type: case-study

Working with digitised collections — efficient workflows


In this webinar recording Kevin Gosling from the Collections Trust looks at Spectrum guidance on using collections and thinking about how you might turn this into a well-oiled workflow in your organisation. He provides tips for working with multiple versions of images and other digital assets. Kevin also explores how to create your online content as efficiently as possible, not least so that it can be re-used for other projects in the future.


Published: | Resource type: webinar

Format options — working with digitised collections


In this webinar recording, Kevin Gosling from the Collections Trust looks at the many different ways you might present your stories online to help you decide which approaches would be best for your project. He provides ideas on the various formats you might consider for presenting collections online, including the pros and cons of different approaches and highlighting some of the accessibility pitfalls to avoid.


Published: | Resource type: webinar

Working with digitised collections — the raw material


Getting your heritage organisation’s collection online can be a daunting challenge. But as Kevin Gosling from the Collections Trust explains in this webinar recording, online collections have many of the same management issues as physical collections. Careful planning and rigorous documentation is needed if you want to get the raw material of your real objects collection digitised and online.


Published: 2022 | Resource type: webinar

How a very small museum is using digital to tell its big story


The Richard Jefferies Museum is a small, community-run museum in Swindon, set in the old farmhouse where Victorian nature writer Richard Jefferies was born.  In this case study, Zahida Din speaks to Ann-Marie Scott, Chair of the Richard Jefferies Museum Trust, about the difference a digital engagement strategy has made to the museum.


Published: | Resource type: guide-toolkit

Shaping stories — working with digitised collections


In this webinar recording Kevin Gosling from the Collections Trust will help you think about how your online collection can help tell your heritage organisation’s story. Kevin provides ideas on how to brainstorm stories that might be told about your collections; provides an understanding of how to test potential ideas with target audiences and how to sharpen up your writing for online readers. This resource will help you identify, test and refine stories from your online collection to help you develop digital content that engages with your digital audiences.


Published: | Resource type: webinar

Video: Banishing the backlog with digital volunteers


There are many challenges and benefits of working with remote-based digital volunteers. In this case study Kate Knowlden from the The Food Museum (formerly Museum of East Anglian Life) shares her experience of working on the museum’s ‘Search for the Stars’ project, which is using remote-working digital volunteers to help transfer the museum’s 40,000 paper-based object records over to its online collections management system. Kate talks about the museum’s process of recruiting, training and supporting digital volunteers.


Published: 2021 | Resource type: case-study

Using digital collections to educate, inform and motivate


Established over 25 years ago, the Princess Royal Class Locomotive Trust (PRCLT) care for some of the most prized cultural assets of the glory days of steam rail travel as operators of West Shed Museum in Swanwick, Derbyshire. In this case study Oliver Edwards reflects on how this small heritage organisation has improved digital engagement with its small objects online collection to help the organisation tell its story.


Published: | Resource type: case-study

How online events had a positive impact on audience engagement and donations for a small heritage organisation


David Johnson from Cause4 talked to Celia Gilbert from The Rose Playhouse in Southwark, London about this small heritage organisation’s experience of moving its events online and the positive impact this had on its digital fundraising.


Published: 2021 | Resource type: case-study

Digital audience engagement during a heritage project … and a pandemic


In this case study,  Abby Jones explains how Hereford Cathedral adopted a new digital approach to their audience engagement activities including developing a Virtual Work Experience programme, sharing video recordings of talks and lectures on YouTube and producing online content to complement in-person events.


Published: 2021 | Resource type: case-study

Using podcasts to engage with new audiences


St. Mellitus Organ Restoration Project is restoring a First World War Memorial organ in a church in Stroud Green, North London. In this case study Ranjit Atwal speaks to Emma Beck from the restoration project and Oonagh Gay, Chair of Islington Guided Walks, about a series of ‘podtours’ they have created. The ‘podtour’ is an audio walking tour exploring highlights of the local community’s musical heritage.


Published: | Resource type: case-study

Video: How digital can support the volunteering journey


Stephan Stockton MBE looks at how digital tools can help small to medium-sized heritage organisations support the volunteering journey from recruitment and training through to ongoing management of volunteers.


Published: 2021 | Resource type: guide-toolkit

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100 digital questions answered

Live launch

Thursday 24 February 2022
Join us for our free, half-day online launch event. Take a deep dive into some of our resources with guest speakers and taster sessions.

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New this month

The AMA have published a new website toolkit for heritage organisations. This guide takes you through consultation, design, key functionality and accessibility features.

Digital Heritage Hub is managed by Arts Marketing Association (AMA) in partnership with The Heritage Digital Consortium and The University of Leeds. It has received Department for Digital, Culture, Media and Sport (DCMS) and National Lottery funding, distributed by The Heritage Fund as part of their Digital Skills for Heritage initiative. Digital Heritage Hub is free and answers small to medium sized heritage organisations most pressing and frequently asked digital questions.

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