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How online events can increase audience engagement and donations


This case study is based on an original conversation with Celia Gilbert from The Rose Playhouse as part of the Digital Heritage Lab. Cause4’s Rebecca Ward caught up with Celia to talk about how the success of their online engagement during the pandemic has impacted their digital fundraising plans.

 


Published: 2022 | Resource type: case-study

How can we use digital to improve our fundraising


David Johnson, Director of Strategy and Programmes, Cause4 takes us through a step-by-step guide to developing and actioning a digital fundraising strategy.  From setting objectives to evaluation, and everything in between, this guide includes lots of examples to inform and inspire.


Published: 2022 | Resource type: guide-toolkit

Using Virtual Reality to tell your fundraising stories


Virtual Reality (VR) and immersive technology can be a powerful tool for fundraisers to tell stories that stand out in people’s minds and encourage potential donors to engage. The arts and cultural sector is beginning to embrace these new areas to create distinctive, memorable work that captures audiences’ imaginations. Our role as fundraisers is to harness this creativity and to build it into the stories we tell.


Published: 2022 | Resource type: blog

Video: Getting started with digital fundraising


In this webinar recording, Zoe Amar provides an introduction to digital fundraising. She looks at how to get started, how to improve your fundraising practice, tips for success, key pitfalls and how to measure success. This resource will give you the building blocks for digital fundraising.


Published: 2021 | Resource type: webinar

Digital Heritage Hub is managed by Arts Marketing Association (AMA) in partnership with The Heritage Digital Consortium and The University of Leeds. It has received Department for Digital, Culture, Media and Sport (DCMS) and National Lottery funding, distributed by The Heritage Fund as part of their Digital Skills for Heritage initiative. Digital Heritage Hub is free and answers small to medium sized heritage organisations most pressing and frequently asked digital questions.

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