100 digital questions answered

Across four themes we answer small to medium-sized heritage organisation's most pressing and frequently asked digital questions

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Using root cause analysis to help you identify where digital can make the biggest difference


This guide explores the use of fishbone/root cause analysis as a way of for you and your team to establish key areas and issues that may need to change.  Root cause analysis helps you to identify your organisation’s biggest challenges and weaknesses and how digital change can help to address them.


Published: 2022 | Resource type: blog

Persuading your stakeholders of the value of digital change


Any kind of organisational change can be challenging. This guide provides a useful framework for understanding how to communicate with and involve staff and volunteers in addressing the need for digital change in heritage organisations.


Published: 2022 | Resource type: blog

How will a digital content strategy benefit my organisation?


Ioan Marc Jones explores some of the key benefits to creating a digital content strategy, including gaining buy-in from employees, greater transparency, and a sense of consistency.


Published: 2022 | Resource type: blog

How to find digital volunteers to help you carry out your digital activities


As Curator of The Food Museum in Stowmarket, Suffolk, Kate Knowlden manages the museum’s ‘Search for the Stars’ digitisation project, which has had fantastic success working with digital volunteers as the museum tackles the digitisation of its collection. In this resource, Kate shares her experience of recruiting digital volunteers ― what to look for, where to find people, the interviewing and induction process, and the management of volunteers. It includes volunteer testimonials.


Published: 2022 | Resource type: guide-toolkit

Accessible Marketing Guide


A comprehensive guide to making your marketing activity and communications accessible to the widest number of people. This version was updated in 2020 by Grace McDonagh, Marketing Officer, Artsadmin in partnership with AMAculturehive, with support from the UnlimitedArtsadmin and Shape Arts teams. The guide is also available as a PDF, large print, audio and Easy Read formats.


Published: 2020 | Resource type: guide-toolkit

Video: Email automation — how to make your life easier


Emails play an important role in digital marketing and email marketing platforms can help you make the most of this marketing tool. In this video recorded at Digital Heritage Lab’s Digital Skills Day, Paul Blundell introduces you to a range of providers to show how email automation can make your working life easier and help you decide which one to use.


Published: | Resource type: webinar

Video: Creating online content for fundraising


How do you attract attention for your fundraising ask and then convince enough people to respond and give? In this webinar recording Howard Lake shares practical tips on how to combine text, images, audio and video as part of your fundraising ask on your digital channels ― website, email and social media.


Published: 2021 | Resource type: webinar

How the events of the past year gave a museum the opportunity to improve their digital foundations


Chris Unitt talked to Sophie Heath, Director of the Museum of Royal Worcester about the positive impact digital has had on the museum over the past year during the Covid-19 pandemic.


Published: 2021 | Resource type: case-study

Working with digitised collections — efficient workflows


In this webinar recording Kevin Gosling from the Collections Trust looks at Spectrum guidance on using collections and thinking about how you might turn this into a well-oiled workflow in your organisation. He provides tips for working with multiple versions of images and other digital assets. Kevin also explores how to create your online content as efficiently as possible, not least so that it can be re-used for other projects in the future.


Published: | Resource type: webinar

Format options — working with digitised collections


In this webinar recording, Kevin Gosling from the Collections Trust looks at the many different ways you might present your stories online to help you decide which approaches would be best for your project. He provides ideas on the various formats you might consider for presenting collections online, including the pros and cons of different approaches and highlighting some of the accessibility pitfalls to avoid.


Published: | Resource type: webinar

How a very small museum is using digital to tell its big story


The Richard Jefferies Museum is a small, community-run museum in Swindon, set in the old farmhouse where Victorian nature writer Richard Jefferies was born.  In this case study, Zahida Din speaks to Ann-Marie Scott, Chair of the Richard Jefferies Museum Trust, about the difference a digital engagement strategy has made to the museum.


Published: | Resource type: guide-toolkit

Video: Banishing the backlog with digital volunteers


There are many challenges and benefits of working with remote-based digital volunteers. In this case study Kate Knowlden from the The Food Museum (formerly Museum of East Anglian Life) shares her experience of working on the museum’s ‘Search for the Stars’ project, which is using remote-working digital volunteers to help transfer the museum’s 40,000 paper-based object records over to its online collections management system. Kate talks about the museum’s process of recruiting, training and supporting digital volunteers.


Published: 2021 | Resource type: case-study

How online events had a positive impact on audience engagement and donations for a small heritage organisation


David Johnson from Cause4 talked to Celia Gilbert from The Rose Playhouse in Southwark, London about this small heritage organisation’s experience of moving its events online and the positive impact this had on its digital fundraising.


Published: 2021 | Resource type: case-study

Digital audience engagement during a heritage project … and a pandemic


In this case study,  Abby Jones explains how Hereford Cathedral adopted a new digital approach to their audience engagement activities including developing a Virtual Work Experience programme, sharing video recordings of talks and lectures on YouTube and producing online content to complement in-person events.


Published: 2021 | Resource type: case-study

Using podcasts to engage with new audiences


St. Mellitus Organ Restoration Project is restoring a First World War Memorial organ in a church in Stroud Green, North London. In this case study Ranjit Atwal speaks to Emma Beck from the restoration project and Oonagh Gay, Chair of Islington Guided Walks, about a series of ‘podtours’ they have created. The ‘podtour’ is an audio walking tour exploring highlights of the local community’s musical heritage.


Published: | Resource type: case-study

Video: How digital can support the volunteering journey


Stephan Stockton MBE looks at how digital tools can help small to medium-sized heritage organisations support the volunteering journey from recruitment and training through to ongoing management of volunteers.


Published: 2021 | Resource type: guide-toolkit

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The AMA have published a new website toolkit for heritage organisations. This guide takes you through consultation, design, key functionality and accessibility features.

Digital Heritage Hub is managed by Arts Marketing Association (AMA) in partnership with The Heritage Digital Consortium and The University of Leeds. It has received Department for Digital, Culture, Media and Sport (DCMS) and National Lottery funding, distributed by The Heritage Fund as part of their Digital Skills for Heritage initiative. Digital Heritage Hub is free and answers small to medium sized heritage organisations most pressing and frequently asked digital questions.

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