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Digital trends: Artificial Intelligence (AI)
AI or Artificial intelligence is undisputedly the digital trend of 2023 but what is AI and what impact will it have on the heritage sector in the coming years? In this Reflect, Share, Inspire online session, Jo Burnham explains what AI is and the ways in which it can help support day to day tasks within your heritage organisation.
Published: 2023 | Resource type: webinar
West Vale — The Rise and Fall of Two Towers
First Choice Homes Oldham collaborated with local residents of the West Street Area in Coldhurst, Oldham, to create an online ‘place history’ platform to celebrate the 50-year period and beyond of two tower blocks: Summervale House and Crossbank House (1975 – 2022). This digital community project created a digital archive with a focus on time; enabling the local community to collaboratively research and share their local heritage while building their digital skills.
Published: 2023 | Resource type: guide-toolkit
Recruit and manage young people to volunteer for your heritage organisation online
The Heritage Trust Network’s Digital Heroes Project connected young volunteers aged 18-30 with heritage organisations across the UK to provide digital support. Partnering with youth insight agency BeatFreeks and The Audience Agency, the Heritage Trust Network recruited, trained, and matched 50 volunteer Digital Heroes with 50 of its members. The Digital Heroes had placements of 40 hours with the organisations they were matched with, supporting on tasks including updating websites, creating digital content, advising on social media campaigns, and devising digital fundraising or marketing strategies.
Published: 2023 | Resource type: guide-toolkit
Digital leadership – Digital enterprise in heritage
How are digital behaviours and technology changing business models in heritage? What does this mean for your leadership? The fifth online seminar in the Leading the Sector 2022 series explores the demands that digital enterprise and entrepreneurship place upon heritage organisation’s leaders and teams.
Published: 2022 | Resource type: webinar
Digital leadership – Inclusion, equity and digital
The fourth online seminar in the Leading the Sector 2022 series explores the role of digital in developing more open, inclusive and equitable organisations; and involving more people in heritage more meaningfully.
Published: 2022 | Resource type: webinar
Digital leadership – Digital infrastructure and process
With the right leadership, digital tools, systems and processes can empower heritage organisations in their activities, services and capacity. The third online seminar in the Leading the Sector 2022 series discusses why the behind-the-scenes element of digital maturity is so vital in meeting your organisation’s aims and objectives and what leaders need to be doing about it.
Published: | Resource type: guide-toolkit
Digital leadership — Hybrid heritage
Following Covid-19’s digital kickstart, what does a blend of in-person/digital working and services mean for heritage and the way you lead? The first online seminar in the Leading the Sector 2022 series focused on hybrid heritage.
Published: 2022 | Resource type: webinar
Using root cause analysis to help you identify where digital can make the biggest difference
This guide explores the use of fishbone/root cause analysis as a way of for you and your team to establish key areas and issues that may need to change. Root cause analysis helps you to identify your organisation’s biggest challenges and weaknesses and how digital change can help to address them.
Published: 2022 | Resource type: blog
Persuading your stakeholders of the value of digital change
Any kind of organisational change can be challenging. This guide provides a useful framework for understanding how to communicate with and involve staff and volunteers in addressing the need for digital change in heritage organisations.
Published: 2022 | Resource type: blog
How will a digital content strategy benefit my organisation?
Ioan Marc Jones explores some of the key benefits to creating a digital content strategy, including gaining buy-in from employees, greater transparency, and a sense of consistency.
Published: 2022 | Resource type: blog
How to find digital volunteers to help you carry out your digital activities
As Curator of The Food Museum in Stowmarket, Suffolk, Kate Knowlden manages the museum’s ‘Search for the Stars’ digitisation project, which has had fantastic success working with digital volunteers as the museum tackles the digitisation of its collection. In this resource, Kate shares her experience of recruiting digital volunteers ― what to look for, where to find people, the interviewing and induction process, and the management of volunteers. It includes volunteer testimonials.
Published: 2022 | Resource type: guide-toolkit
Accessible Marketing Guide
A comprehensive guide to making your marketing activity and communications accessible to the widest number of people. This version was updated in 2020 by Grace McDonagh, Marketing Officer, Artsadmin in partnership with AMAculturehive, with support from the Unlimited, Artsadmin and Shape Arts teams. The guide is also available as a PDF, large print, audio and Easy Read formats.
Published: 2020 | Resource type: guide-toolkit
Video: Email automation — how to make your life easier
Emails play an important role in digital marketing and email marketing platforms can help you make the most of this marketing tool. In this video recorded at Digital Heritage Lab’s Digital Skills Day, Paul Blundell introduces you to a range of providers to show how email automation can make your working life easier and help you decide which one to use.
Published: | Resource type: webinar
Video: Creating online content for fundraising
How do you attract attention for your fundraising ask and then convince enough people to respond and give? In this webinar recording Howard Lake shares practical tips on how to combine text, images, audio and video as part of your fundraising ask on your digital channels ― website, email and social media.
Published: 2021 | Resource type: webinar
How the events of the past year gave a museum the opportunity to improve their digital foundations
Chris Unitt talked to Sophie Heath, Director of the Museum of Royal Worcester about the positive impact digital has had on the museum over the past year during the Covid-19 pandemic.
Published: 2021 | Resource type: case-study
Video: Working with digitised collections — efficient workflows
In this webinar recording Kevin Gosling from the Collections Trust looks at Spectrum guidance on using collections and thinking about how you might turn this into a well-oiled workflow in your organisation. He provides tips for working with multiple versions of images and other digital assets. Kevin also explores how to create your online content as efficiently as possible, not least so that it can be re-used for other projects in the future.
Published: 2021 | Resource type: webinar
Video: Working with digitised collections — format options
In this webinar recording, Kevin Gosling from the Collections Trust looks at the many different ways you might present your stories online to help you decide which approaches would be best for your project. He provides ideas on the various formats you might consider for presenting collections online, including the pros and cons of different approaches and highlighting some of the accessibility pitfalls to avoid.
Published: 2020 | Resource type: webinar
How a very small museum is using digital to tell its big story
The Richard Jefferies Museum is a small, community-run museum in Swindon, set in the old farmhouse where Victorian nature writer Richard Jefferies was born. In this case study, Zahida Din speaks to Ann-Marie Scott, Chair of the Richard Jefferies Museum Trust, about the difference a digital engagement strategy has made to the museum.
Published: | Resource type: guide-toolkit
Video: Banishing the backlog with digital volunteers
There are many challenges and benefits of working with remote-based digital volunteers. In this case study Kate Knowlden from the The Food Museum (formerly Museum of East Anglian Life) shares her experience of working on the museum’s ‘Search for the Stars’ project, which is using remote-working digital volunteers to help transfer the museum’s 40,000 paper-based object records over to its online collections management system. Kate talks about the museum’s process of recruiting, training and supporting digital volunteers.
Published: 2021 | Resource type: webinar
How online events had a positive impact on audience engagement and donations for a small heritage organisation
David Johnson from Cause4 talked to Celia Gilbert from The Rose Playhouse in Southwark, London about this small heritage organisation’s experience of moving its events online and the positive impact this had on its digital fundraising.
Published: 2021 | Resource type: case-study