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Video: Supporting Science project by Butterfly Conservation


Butterfly Conservation is the UK charity dedicated to saving butterflies, moths and our natural environment. Half of the UK’s butterflies are now listed as endangered and larger moths have declined in abundance by 33% since 1968. Over 100,000 recorders collect data which is verified by around 200 volunteers with ecological expertise. With an increasing amount of data collected year-on-year, digital systems and volunteer roles are under strain. This project focused on supporting the UK’s evidence base of digitised butterfly and moth observations by improving systems and the volunteering experience.


Published: 2023 | Resource type: case-study

Creating a collaboratively produced learning output using interactive digital technology


The Archaeology Audience Network is a collaboration between archaeological organisations in England working to bring together, learn from and improve the use of audience in order to achieve more meaningful impacts. The project explored existing archaeology audience data and worked with grassroots community organisations to develop new public and community archaeology activities that reflect the needs and interests of audiences, as well as to deliver training in gathering and using audience data, and to produce new best practice guidance on how to collect and apply audience data in future activity.


Published: 2023 | Resource type: guide-toolkit

Recruit and manage digital volunteers to deliver data analysis projects


Plantlife International is a wild plant and fungi conservation charity. It’s four-year project Building Resilience in South West Woodlands (2018-2022) raised awareness of Atlantic woodlands across Cornwall, Devon and Somerset, as well as undertaking important management works to ensure the conservation of these habitats. As part of this project hundreds of 360-degree (fisheye) photographs were taken across several project sites. Digital volunteers were recruited to undertake the data analysis work in order for these photographs to be analysed.  This resource shares Plantlife’s journey in recruiting and managing these volunteers and their data work.


Published: 2023 | Resource type: guide-toolkit

How do I gain permission to use other people’s material in my open licensed asset?


In this resource, Naomi Korn Associates’ Senior Consultant Debbie McDonnell describes what you need to know when seeking permission to use other people’s in-copyright content in your open licensed asset. This includes consideration of the Creative Commons licence required as part of National Lottery Heritage Fund grants, and features a helpful Licence Agreement Template.


Published: 2022 | Resource type: guide-toolkit

What is visitor data and how do I collect it when I don’t have a ticketing or ‘Customer Relationship Management’ (CRM) system?


This useful guide by Helen Dunnett explains the importance of data and the key things we need to know about collecting, storing and using it.


Published: 2022 | Resource type: guide-toolkit

Digital Heritage Hub is managed by Arts Marketing Association (AMA) in partnership with The Heritage Digital Consortium and The University of Leeds. It has received Department for Digital, Culture, Media and Sport (DCMS) and National Lottery funding, distributed by The Heritage Fund as part of their Digital Skills for Heritage initiative. Digital Heritage Hub is free and answers small to medium sized heritage organisations most pressing and frequently asked digital questions.

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