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How do I develop a digital content strategy?


A digital content strategy is essential for your heritage organisation to find, create and share content for your digital platforms. In this resource James Berg explains how you can develop a content strategy that works for your organisation and includes a handy template to get you started.


Published: 2022 | Resource type: guide-toolkit

Podcast: How do I make a podcast on a shoestring?


Starting your own podcast might seem like a daunting prospect, but in this podcast, we want to show you how easy it can be. Join Heritage Digital and three esteemed guests from the heritage sector as we discuss what you’ll need to get going on your podcast journey, including the ideas and the tech, and the questions you’ll need to ask yourself along the way.


Published: | Resource type: podcast

Video: Which is the best content management system for my social media and website?


In this video, we explore the benefits of content management systems for heritage organisations and offer tips on how to choose the right one for them.


Published: 2022 | Resource type: webinar

How do I write, implement, and monitor a digital content strategy?


In this resource, Laura Stanley outlines the most important steps heritage organisations can take to build and implement their own digital content strategy, from conducting research to setting their goals


Published: 2022 | Resource type: guide-toolkit

Video: How do I create engaging content for physical and online audiences?


In this video, we show heritage organisations how they can create great content for their hybrid events, wherever their audience are joining from.


Published: 2022 | Resource type: webinar

How do I budget for content creation and sharing?


Content creation can be costly, whether you’re generating it internally or using external partners.  In this resource Laura Stanley looks at the ways small to medium-sized heritage organisations can budget for creating content and outline the costs of sharing it with your audience.


Published: 2022 | Resource type: blog

A guide to raising your profile on social media


You’ve put in the effort, you’ve made the brilliant social media content, but you’re not getting any more views or followers. What can you do? Let us provide you with the answers in this handy article.


Published: 2022 | Resource type: guide-toolkit

How do we ensure that people are at the heart of the stories we tell?


How do we ensure that people are at the heart of our heritage organisation’s digital stories? People, their history, communities, identity, culture and oral history are at the heart of many of our heritage organisations. So how can we ensure that our content is people-focused? This article by James Berg outlines an actionable plan through seven simple steps that ensures you are placing people at the heart of your storytelling.


Published: 2022 | Resource type: blog

What are the digital basics I need for content development in my organisation?


In this article, we look at the digital basics for content creation and development, exploring the importance of an attractive website, thoughtful content, and post-publication marketing.


Published: 2022 | Resource type: blog

Is the content I’m sharing online data protection compliant?


Whatever the aims, if you are sharing personal data online, you need to comply with data protection laws. This guide by Dr Kit Good takes you through the key things you need to consider when sharing personal data online.


Published: 2022 | Resource type: guide-toolkit

How do I create content with search engine optimisation (SEO) in mind?


Search engine optimisation can help people find your heritage organisation’s digital content easily. This guide shows you how to get your content to rank highly in the top results on Google by creating and promoting content effectively.


Published: 2022 | Resource type: blog

How will a digital content strategy benefit my organisation?


Ioan Marc Jones explores some of the key benefits to creating a digital content strategy, including gaining buy-in from employees, greater transparency, and a sense of consistency.


Published: 2022 | Resource type: blog

Digital Heritage Hub is managed by Arts Marketing Association (AMA) in partnership with The Heritage Digital Consortium and The University of Leeds. It has received Department for Digital, Culture, Media and Sport (DCMS) and National Lottery funding, distributed by The Heritage Fund as part of their Digital Skills for Heritage initiative. Digital Heritage Hub is free and answers small to medium sized heritage organisations most pressing and frequently asked digital questions.

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