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Top tips on using emails to increase visitor engagement and loyalty
Email continues to be one of the most successful tools to increase engagement and loyalty that we’ll find in our digital toolbox. Emails can give you the perfect opportunity to show new and returning visitors what your organisation is about and why they want to find out more. Matt Ecclestone shares 10 top tips to boost loyalty, build engagement and make your emails the best that they can be.
Published: 2022 | Resource type: guide-toolkit
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The AMA have published a new website toolkit for heritage organisations. This guide takes you through consultation, design, key functionality and accessibility features.
