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The Archaeology Audience Network is a collaboration between archaeological organisations in England working to bring together, learn from and improve the use of audience in order to achieve more meaningful impacts. The project explored existing archaeology audience data and worked with grassroots community organisations to develop new public and community archaeology activities that reflect the needs and interests of audiences, as well as to deliver training in gathering and using audience data, and to produce new best practice guidance on how to collect and apply audience data in future activity.

In this resource Edward Appleyard looks at the practical ways you can capture visitor feedback online, from emails and a feedback form on your website, through to online questionnaires, focus groups and customer circles.