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How your organisation can engage with underrepresented groups
This resource highlights how heritage organisations can engage with ‘hard-to-reach’ audiences and widen the participation of underrepresented groups. It explains how to improve digital participation, develop socially inclusive practices and embrace the heritage insights of source communities. By doing so, you can start to establish the trust needed to involve groups that may have previously been excluded from the heritage sector.
Published: 2022 | Resource type: blog
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Live launch
Thursday 24 February 2022
Join us for our free, half-day online launch event. Take a deep dive into some of our resources with guest speakers and taster sessions.

New this month
The AMA have published a new website toolkit for heritage organisations. This guide takes you through consultation, design, key functionality and accessibility features.