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Successfully engage with international audiences


Harnessing digital tools can not only improve your local engagement but also open your organisation to international audiences. The motivations for doing this and the observed benefits to your organisation are explored in this resource. It provides some top tips for increasing international reach and examines a successful case study.


Published: 2022 | Resource type: blog

How do we ensure that people are at the heart of the stories we tell?


How do we ensure that people are at the heart of our heritage organisation’s digital stories? People, their history, communities, identity, culture and oral history are at the heart of many of our heritage organisations. So how can we ensure that our content is people-focused? This article by James Berg outlines an actionable plan through seven simple steps that ensures you are placing people at the heart of your storytelling.


Published: 2022 | Resource type: blog

Video: Segmenting your online audiences to improve digital effectiveness


In this video, Katie Moffat talks about the different approaches to segmenting your online audiences and how to use that insight to improve effectiveness of your digital engagement.


Published: 2021 | Resource type: webinar

Video: Creating online content for fundraising


How do you attract attention for your fundraising ask and then convince enough people to respond and give? In this webinar recording Howard Lake shares practical tips on how to combine text, images, audio and video as part of your fundraising ask on your digital channels ― website, email and social media.


Published: 2021 | Resource type: webinar

Digital Heritage Hub is managed by Arts Marketing Association (AMA) in partnership with The Heritage Digital Consortium and The University of Leeds. It has received Department for Digital, Culture, Media and Sport (DCMS) and National Lottery funding, distributed by The Heritage Fund as part of their Digital Skills for Heritage initiative. Digital Heritage Hub is free and answers small to medium sized heritage organisations most pressing and frequently asked digital questions.

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