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Heritage Innovation Diary: Winging it with purpose – co-creation


The Heritage Innovation Fund is supporting 17 organisations to make the sector more sustainable, inclusive, and fit for the future. One of the organisations is the Arts Marketing Association.  Jocelyn Burnham, AI For Culture, discusses her journey through the project and the development of a community-driven knowledge solution fuelled by a co-creation approach.


Published: 2024 | Resource type: blog

Artificial Intelligence: a digital heritage leadership briefing


The National Lottery Heritage Fund commissioned Dr Mathilde Pavis to produce a snapshot of what innovation in Artificial Intelligence (AI) looks like across the UK heritage sector. This guide can help you decide whether to, how and when to use AI within your heritage organisation.


Published: 2023 | Resource type: guide-toolkit

Video: Digital heritage leadership briefing – Artificial Intelligence (AI)


To accompany the release of the Artificial Intelligence: a digital heritage leadership briefing, a webinar was hosted by The National Lottery Heritage Fund on 16 November 2023. The speakers included Dr Mathilde Pavis, the author of this briefing and an expert in intellectual property law, ethics and new technologies, and Josie Fraser, Head of Digital Policy at The National Lottery Heritage Fund. This webinar discussed Artificial Intelligence (AI) in the context of the UK heritage sector – the use of AI and its impact on the sector.


Published: 2023 | Resource type: webinar

Digital trends: Artificial Intelligence (AI)


AI or Artificial intelligence is undisputedly the digital trend of 2023 but what is AI and what impact will it have on the heritage sector in the coming years? In this Reflect, Share, Inspire online session, Jo Burnham explains what AI is and the ways in which it can help support day to day tasks within your heritage organisation.


Published: 2023 | Resource type: webinar

Heritage Innovation diary


The Arts Marketing Association (AMA) was one of 35 organisations awarded a Heritage Innovation Fund grant supported by The National Lottery Heritage Fund. Paul Blundell, the AMA’s Head of Digital Research & Development, takes us through key moments in his diary as he explores challenges and pioneering solutions for making the heritage workforce fit for the future.


Published: 2023 | Resource type: blog

Digital Heritage Hub is managed by Arts Marketing Association (AMA) in partnership with The Heritage Digital Consortium and The University of Leeds. It has received Department for Digital, Culture, Media and Sport (DCMS) and National Lottery funding, distributed by The Heritage Fund as part of their Digital Skills for Heritage initiative. Digital Heritage Hub is free and answers small to medium sized heritage organisations most pressing and frequently asked digital questions.

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